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Building eCommerce Websites that Work - Part 2
Copyright 2005 Richard Keir Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in...
Ecommerce Solution for the Big and Small Business
Do you have a business? Were you told you needed an ecommerce solution to help your business? Do you need to know how and where to get an ecommerce solution? Perhaps you are not even sure what an ecommerce solution is. For those of you who have...
Ecommerce Solutions Compared
There are dozens, perhaps hundreds of businesses and
organizations eager to assist and sell product online.
Basically, they fall into four categories: credit card
transactions, digital cash transactions, electronic fund
transfers and telephone...
Ecommerce Store Owners : Want Visitors? Here’s How. . .
Have you recently opened an online store, and waiting for those customers to drop by and start shopping? In cyberworld - unlike the real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors...
Getting Started In Ecommerce – Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the
sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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