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Ecommerce Solutions Compared
There are dozens, perhaps hundreds of businesses and
organizations eager to assist and sell product online.
Basically, they fall into four categories: credit card
transactions, digital cash transactions, electronic fund
transfers and telephone...
For Your ECommerce Success
Have you always dream of owning your own Business and working in the comfort of your own home ? As human we all want to succeed. We all want the best from life. We all want to be wealthy, to have a great house, to travel around the globe. A great...
Getting Started In Ecommerce – Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a...
"How exactly does Ecommerce work"?
"How exactly does Ecommerce work"? This has to be the most-frequently asked question I receive from newbie clients. They know people are buying online and they know they have to accept credit cards if they want to stand a chance in all the...
The No. 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site.
You need to be able to put...
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eCommerce Fundamentals
"Blocking and Tackling" - A quick take a some eCommerce
fundamentals
eCommerce can be VERY complex. To offer a world class customer
experience, retailers must incorporate technologies and
functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very
large role in converting visitors into customers. Many retailers
surprisingly lose sight of these site basics and leave
significant sales on the table. This brief examines 4 quick
"fundamentals" every eCommerce manager cannot afford to lose
sight of.
Think Fast
Speed has become less of a problem due to the penetration of
broadband, but don't forget that a significant number of people
still shop by a dialup connection. When creating a site
framework, designers and e-commerce teams should ensure that the
site is developed with pages loading in less than 9 seconds
(over a dial-up connection).
Our recommended page size is within 60-70k in bytes. At that
amount, sites will likely load within the maximum wait time of 9
seconds. Online retailers should avoid flash at all costs within
their transactional site. Flash's artistic aspects may help you
establish a brand presence - but it will likely lose potential
customers before they have even searched within your store.
Image is important
Images are a very important aspect of selling online and are
often neglected. All product images should be of the highest
resolution possible, be much larger than the product
page
original, and have
multiple views. Dynamic imaging capabilities can improve the
user experience to an even higher level by increasing
interactivity (zoom & rotate). At a minimum - retailers should
have at least two additional views outside of the product page
image to help build emotion.
Be my guest
Shoppers do not like being forced to do anything, especially
when they are ready to open their wallets. Forcing a shopper to
register on your site before purchasing is a sure way to drive a
portion of your traffic to your competitors. Too often, shoppers
do not have the time or the inclination to fill out a lengthy
form explaining what types of information they desire.
Always offer the ability to checkout as a guest. You will see
less customer leakage within the checkout process and can still
offer the option to register when the sale is completed.
Make sure it's "above the fold"
Your homepage is the most important page within your eCommerce
store. It sets the initial tone for the shopping experience and
offers your best promotions and products to your visitors. Users
typically visually scan a web page from top to bottom and then
from left to right. All critical content and navigation options
should be obvious to the shopper without having to scroll down.
If you have your best promotions "below the fold" - you can bet
that a large percentage of browsers are not scrolling down to
see it.
About the author:
http://www.trinityinsight.com
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