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Divesify With Ecommerce
Since 1972 Amsoil Inc. has progressively expanded its line of products. It began with one that proved to be the first of its catagory, an engine oil that had not been seen in the market place. Not too many years later, more need for superior...

Ecommerce Website Development Brings More People To Your Business
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people...

eConnect: eCommerce development for Microsoft Great Plains
Microsoft Business Solutions Great Plains has several options to enable web ordering. Traditionally Great Plains Dynamics/eEnterprise had eOrder – this is ASP pages based ordering application, enabling you to place or retrieve your Sales Order...

Microsoft Great Plains eCommerce - know your options and alternatives
As eCommerce designer you should be aware of several options and customization tools in your disposition, when you utilize Microsoft Great Plains 8.5 (June 2005), 8.0, 7.5, Great Plains Dynamics/eEnterprise 7.0, 6.0, 5.5 or 5.0 Great Plains...

Select a Niche Market for Ecommerce
Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is ‘a targeted group of individuals with very specific and similar needs or...

 
 
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?

"If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with his dream, and the players came, and the fans followed.

Many people today have the dream of building their own ecommerce internet business, their own "Cyberspace Field of Dreams." The problem is, in most cases, there is nothing to distinguish their web site from the thousands of other ecommerce web sites on the internet. They built it, but "no one is coming."

The guy in the movie built something truly unique, something that really stood out. What could stand out more than a baseball field in the midst of a cornfield? If you want people to come to your "field of dreams", you must make it truly unique just as the guy in the movie did.

The guy in the movie worked hard building a baseball field that he, the players, and especially the fans, could all be proud of. That's what you must do with your web site! Hard work paid off for him, and it will pay off for you as well. Bear in mind too that the work doesn't end the

 


minute the field is finished. The next phase starts as we work to let people know about our "field", and why they should visit, participate, and buy.

It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an "infield", build the whole ballpark, and make it a fun and interesting place for the "fans" to visit.

Make your dream stand out from the crowd! Your dream is yours, it's unique! Put your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed and watered" and make it a place that people will want to come back to time-after-time.

So go, create your own "field of dreams" online, but know that when it's built, you need to nourish and maintain it, and the rewards will follow.
About the Author

Lewis Poteet is a web designer/eCommerce business owner.

Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.

My eCommerce blog is at http://www.eComAndMore.com/blog.